How Chinese Pop Toys Go Global Chinese pop toy brands, including POP MART and MINISO, are making major global inroads. At the 2026 IBTE Hanoi International Toy Fair, manufacturers from Shantou, Dongguan and Yiwu showcased the country's supply chain strength and innovation. POP MART's Labubu figurines drew crowds at the 2026 World Cup opening ceremony and at a Mexico City pop-up. MINISO now operates over 3,500 stores across more than 110 countries. The overseas success reflects a shift from "Made in China" to "Created in China," with culturally rooted, language-free emotional symbols resonating across borders. #POPMART# #Labubu# #MINISO# #ToyFair# #WorldCup2026# Source: People’s Daily