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selling to enterprises is actually much easier than selling to startups enterprises have more money, more time, and more headcount to devote to making a new product successful. you also get the wow factor of bringing them new technology startups are harder. using too many external tools can threaten their builder identity. they want to be the ones building the magic, not buying it enterprise leaders love feeling like they’re part of the startup journey startups are already on the journey enterprise sales have way more activation energy: security, legal, procurement, compliance but once you get through all that, the contracts are bigger, longer, and much stickier startups are quick sales and quick churn enterprises are slower sales, but much more durable once you’re in

Day 4️⃣ | Atlanta, GA 📍 The mission stays the same: Back to work for the 16U Wow Factor / Toronto Blue Jays Scout Team at 3:00 PM EST #TheBrand# | #BlueJaysScoutTeam# | #BuiltDifferent#

Is it rude when someone takes out their phone in a meeting and starts scrolling? Maybe. But it’s also feedback. It could be a sign that the meeting is boring. I love this take from @bingfish, co-founder of @EA and co-author, with his daughter Chloe Gordon, of Everybody Wins: What Games Teach Us About Making Products People Love. As someone who believes in asking “do we really need this meeting?” (and if the answer is yes, “can we make it 15 minutes instead of 30?”), I love Bing’s way of thinking. We’ve all been in meetings that lack a “wow” factor. Bing’s suggestion is to get creative. Try things out. Stand up, walk out of the room, and walk back in 30 seconds later and start over. And give yourself permission to ask: “If this wasn’t a business meeting, how would you uplevel this?” As he told @thrive's Erica Eliot, most people don’t even think they have the “right” to make meetings better. What’s one way you can uplevel your meetings?