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YouTube Streaming Data to Return to Billboard Charts
YouTube will resume sharing streaming data with Billboard in 2027 after changes to the chart formula give more weight to free, ad-supported music streams.
YouTube streaming data will once again count toward the Billboard charts starting in 2027.
- 1,000 premium on-demand streams count as one sale, unchanged from before.
- 1,500 ad supported or “free” streams, i.e YouTube/free Spotify accounts, now count as one sale, down from 2,500 last year.
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YouTube streams will officially count towards Billboard charts again in 2027‼️📈
YouTube's global head of music says the new methodology "better reflects how fans engage with music today across both subscription and ad-supported services."
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YouTube Streaming Data to Return to Billboard Charts
YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ.
YouTube’s share of all US TV viewing time has climbed to about 14%, up from roughly 9% at the end of 2023, per Nielsen data charted by The Wall Street Journal.
That puts it ahead of every traditional media giant, including Disney, NBCUniversal and Fox, and well ahead of Netflix at about 8%.
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youtube pm who just got promoted (1.2M TC): let's add "ask a question" to the youtube search placeholder text
YouTube Star @MarkRober shares what’s missing in education, what it takes to go viral and what technology he’s most excited for. He speaks with Bloomberg’s @Chafkin
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YouTube generated over $3.7B in Q3 ad revenue from TV screens alone, topping Netflix’s ($NFLX) $2.7B full-year ad forecast.
Alphabet ($GOOGL) reported total YouTube ad revenue of $11.21B, up 9% year over year.
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YouTube is dominating the living room, capturing 14.2% of U.S. TV viewing in July versus 7.8% for Netflix ($NFLX).
Ahead of Alphabet ($GOOGL) earnings, Polymarket traders see just a 19% chance YouTube ad revenue tops $12B in Q3.
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