YouTube Star @MarkRober shares what’s missing in education, what it takes to go viral and what technology he’s most excited for. He speaks with Bloomberg’s @Chafkin

YouTube generated over $3.7B in Q3 ad revenue from TV screens alone, topping Netflix’s ($NFLX) $2.7B full-year ad forecast. Alphabet ($GOOGL) reported total YouTube ad revenue of $11.21B, up 9% year over year.

YouTube is dominating the living room, capturing 14.2% of U.S. TV viewing in July versus 7.8% for Netflix ($NFLX). Ahead of Alphabet ($GOOGL) earnings, Polymarket traders see just a 19% chance YouTube ad revenue tops $12B in Q3.

YouTube is testing hiding the Dislike button on regular videos. For some users, the button has disappeared from the usual row and been moved into the three-dot menu, while Like is still right there. So if you want to dislike a video, you now have to open another menu first. After removing public dislike counts in 2021 and the Dislike button from Shorts, this feels like another step toward making dislikes harder to use.