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ADIDAS CEO: KEPT Q4 REVENUE GUIDANCE BETWEEN 9% - 10%, BUT THERE MIGHT BE UPSIDE
Adidas’s hot-selling apparel and sports products propelled its growth in the third quarter as the German brand looks to extend the momentum built with retro sneakers like the Samba.
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Adidas lifted its earnings forecast amid strong demand for its apparel and sports products
ADIDAS Q3 2026 TRADING UPDATE: - REVENUE: EUR7.252B, UP 9% TO RECORD - OPERATING PROFIT: EUR1.008B, UP 37% TO RECORD - RAISES FY2026 OPERATING PROFIT OUTLOOK TO EUR2.6B - SEES FY2026 CURRENCY-NEUTRAL REVENUE GROWTH OF 9%-10% - RECEIVES MAJORITY OF US TARIFF CLAIMS WITH €200M REFUND - TO REINVEST AROUND EUR100 MLN IN Q4
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*ADIDAS SEES FY OPER PROFIT ABOUT EU2.5B, SAW ABOUT EU2.3B
ADIDAS SAYS ON INDIA TECH JOB CUTS THAT THE IMPACT OF THE CHANGES IS LESS THAN 20% OF ITS INDIA TECHNOLOGY ORGANIZATION
𝘼𝙙𝙞𝙙𝙖𝙨 𝙀𝙡𝙞𝙩𝙚 𝙏𝙚𝙖𝙢𝙨 𝟐𝟎𝟐𝟕 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙎𝙝𝙞𝙧𝙩𝙨 𝙇𝙚𝙖𝙠𝙚𝙙 Footy Headlines can now leak the Adidas 2027 training shirts that will be released for elite teams to wear during the second half of the 2026-27 season. The Adidas elite teams 26-27 training shirts all share the same template, featuring a crew neck, underarm and side panels. The sleeves are also divided into two sections with different shades, adding a distinctive accent to the shirts. The new Adidas Arsenal 2027 training shirt introduces an understated and stylish khaki base colorway, delivering a fresh, utilitarian aesthetic for training sessions.
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𝑨𝒅𝒊𝒅𝒂𝒔 𝑩𝒐𝒄𝒂 𝑱𝒖𝒏𝒊𝒐𝒓𝒔 𝟐𝟔-𝟐𝟕 𝑬𝑸𝑻 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒐𝒏 𝑹𝒆𝒗𝒆𝒂𝒍𝒆𝒅 Official images of an upcoming Adidas Equipment (EQT) retro collection for Boca Juniors have surfaced online. The capsule brings the iconic 1990s aesthetic to the Argentine powerhouse, highlighted by a vintage-styled tracksuit and accompanying lifestyle apparel. Thanks to @marto_m3. The centerpiece of the collection is a full-zip track jacket paired with matching track pants, styled in Boca Juniors' traditional blue and yellow with bold white paneling. The design utilizes oversized geometric blocks and angular three-stripe detailing reminiscent of classic 1990s teamwear, finished with the club crest on the left chest and retro Adidas branding along the raised collar. This Boca Juniors release forms part of a wider push from Adidas reviving 1990s EQT designs across several top club partnerships. The complete collection, which will include the track jacket, pants, and matching t-shirts, is slated to hit official stores and retailers in the coming weeks.
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𝐀𝐝𝐢𝐝𝐚𝐬 𝐄𝐐𝐓 𝐄𝐏𝐋 𝟐𝟔-𝟐𝟕 𝐂𝐥𝐮𝐛 𝐉𝐚𝐜𝐤𝐞𝐭𝐬 𝐋𝐞𝐚𝐤𝐞𝐝 Graphic designer Franco Carabajal (@FrancooC07) has shared a look at the upcoming 1990s Adidas Equipment (EQT) track jackets for top English clubs. The collection features tailored editions for Premier League sides Liverpool, Arsenal, and Manchester United. Each jacket faithfully adopts the iconic 1990s Adidas EQT aesthetic, constructed in a classic nylon windbreaker style. The designs showcase bold geometric color-blocking and 3 stripes shoulder paneling, paired with high stand-up collars bearing vintage Adidas Trefoil branding.
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Adidas was founded this day in 1949. Its name comes from founder, Adolf (“Adi”) Dassler (“das”).