corgi Cafe yesterday. shitty café that happens to be open at night. The only thing to gawk at was this ycombinator office hours simulator which hatecrimes you by putting a strangers face on your body. The microphone didn't work so it was totally nonfunctional

corgi (yc s24) is running one of the strangest b2b gtm systems... everyone keeps talking about the "corgi girls" but there are so many other things that make the GTM pumping alongside a very aggressive outbound sales floor, it built something you almost never see in b2b: a 24/7 physical coffee shop underneath its san francisco headquarters here is why their gtm is worth studying: 1. physical distribution commercial insurance is usually bought when something forces the purchase: a funding round, an enterprise contract, a landlord, or a board requirement. corgi created another touchpoint before that buying moment arrives. downstairs from its headquarters is corgi cafe, open 24/7 and packed with founders, engineers, and investors. the cafe itself loses money -- but corgi's ceo stated the value comes from community building, recruiting customers, and recruiting talent. the cafe does not replace outbound sales, it places corgi physically inside the community it wants to insure. 2. full-stack carrier corgi is not an insurance broker, it underwrites and issues policies directly through its own software. startups buy d&o, cyber, and tech e&o coverage directly. corgi states quotes can arrive in under 10 minutes and policies can bind the same day, compared to the traditional broker process which it estimates at 2 to 4 weeks. 3. sponsored attention the cafe has another distribution layer: brands can pay to "own a drink" on the menu (brex, elevenlabs, qodo), and startups host community events inside the space. other companies have an incentive to bring their own audiences into a space owned by corgi. this creates recurring third-party reasons for their target buyers to enter their physical footprint. 4. outbound never disappeared corgi did not replace cold outbound with coffee. its startup-insurance bdr role in austin requires 100+ outbound calls per day!! its sdr role in san francisco expects 100+ dials and 30+ emails per day!! outbound generates direct pipeline. the cafe and girls generates community, brand presence, and ambient demand. but what most of you don't see is the amazing outbound system behind it (I'm writing another article on it later) the takeaway: - software infrastructure underneath. - aggressive outbound on one side. - unique distribution on the other (physical community for Corgi) keep pumping, Namanyay

Corgi, an AI insurance startup, just raised $160 million at a $1.3 billion valuation. Its employees work 7 days a week, it owns and operates a 24/7 cafe and has a company-owned Corgi named Trudy, which employees walk and feed with the help of an AI bot.

$CBOT is the Corgi Robots & Humanoids ETF. It's an actively managed fund holding companies across robotics and automation, from industrial robot makers to humanoid developers and the AI software stacks that power them. Learn more at