Foldables thus far have been a very niche market Old data from a Reuters article last year: "But high prices and a lack of use cases mean foldable phones are likely to remain a niche segment, the analysts said, with data from research firm IDC showing they account for just 1.5% of the total smartphone market." "Samsung's foldable smartphones account for 4% of its total phone sales but 16% of those priced over $800, Canalys said."

From foldable iPhones to AirPods with cameras to smart glasses, Apple has a whole lineup of major product launches planned for the coming two to three years. @markgurman joins @chafkin and @svaneksmith to unpack the latest products the company will be releasing at the start ofJohn Ternus' tenure and which product he is most excited about. Listen and watch at

The foldable iPhone Ultra will reportedly release in the United States only at launch 🚨 The company will release the new foldable iPhone in other key markets a few months later due to supply and pricing issues Source: ChannelNews Australia

Apple announced a foldable iPhone, its first major phone redesign in years. What is the new model called? Test your knowledge in this week's Pointed, Bloomberg’s weekly news quiz for risk-takers ⤵️

APPLE’S $1,999 FOLDABLE FACES DEMAND TEST Apple’s new iPhone Duo starts at $1,999, but analysts question whether its appeal can extend beyond wealthy early adopters. Counterpoint still expects Apple to sell nearly 6 million units by year-end, potentially capturing 25% of the global foldable market on pent-up demand and brand strength alone.