Sony CEO Hiroki Totoki says the company no longer needs to aggressively push PS5 hardware sales as the console enters the latter half of its lifecycle. Rather than just trying to sell as many consoles as possible, Sony wants to make more money from the players already on PlayStation. With around 125 million monthly active users, the focus is now on recurring revenue and getting more value from each customer over time. It’s less about “sell more PS5s” and more about “make more from the players we already have.”

Sony CEO Hiroki Totoki says the current memory shortage actually came at a “lucky” time for PlayStation. “It is lucky, you know, we are in the latter half of the lifetime cycle of a PS console. That means that we do not need to aggressively sell the console today. And rather than that, we’re focusing on recurring revenue from the current, you know, the user base.” PlayStation had 125 million monthly active users as of June 30, so Sony is increasingly focusing on revenue from its existing players through services like PS Plus.

Sony president and CEO Hiroki Totoki shares his reaction to "Spider-Man: Brand New Day" and says Sony hopes to use new technologies to continue entertaining audiences. Watch the full interview: 🎥

Sony built its reputation on electronics like the Walkman and PlayStation. Now, CEO Hiroki Totoki wants to transform the company into an entertainment juggernaut. 🔗: