Individual investors are taking increasingly more market risk: Retail investors have accounted for 25% of the total trading volume in the largest 3x leveraged Nasdaq 100 ETFs since 2021. They have also represented 19% of volume in the largest 3x leveraged S&P 500 ETFs over the same period. Furthermore, retail volume has accounted for 14% and 12% of volume in 2x leveraged S&P 500 and Nasdaq 100 ETFs, respectively. On the other hand, retail's share of trading volume in non-leveraged S&P 500 and Nasdaq 100 ETFs has averaged just 11% and 10%, respectively. Retail's demand for leverage is at record highs.