At a recent meeting involving officials from Indonesia’s Financial Services Authority, some attendees were surprised to see several prominent Instagrammers present
Every tech business in the world is looking for creative/content talent.
Yet, nobody can hire them.
As someone with a 50+ person media business, THIS is how you hire your creative talent:
1. Hire from 𝕏
The best creatives are already posting. Look for people who consistently put out great work in your niche, and reach out to them directly (ideally 3-15k followers).
The talent density on 𝕏 is insane. Grok Bot can even help you here.
You can run the same outreach strategy on small Instagrammers, LinkedIn writers, etc.
2. Judge creativity and taste (not resumes)
I've never hired from a top school. In fact, I don't even ask for resumes.
Creatives' online presence should be their resume.
Hunt for: work ethic, attention to detail, video/written presentation skills over fancy fluff metrics.
3. Run a paid trial
Always run a 1-2 week paid trial before fully committing.
4. Invest in their development
Pay agencies to train them, work closely with your creatives to build taste, etc.
It's totally unrealistic to expect someone to come in and know everything. Even if they've had a content/creative job before, the likelihood that the responsibilities are the same as yours is very low.
Instagram now lets you add posts you’re tagged in straight to your main profile grid. No reposting, no Collab invite. Just open your Tagged tab, press and hold the post, and hit Add to Grid. You can also do it from the three dot menu or right from the DM Instagram sends when you get tagged. The original post still belongs to whoever posted it, and it won’t show up in your followers’ feeds, but anyone who visits your page will see it on your grid.
Instagram is moving beyond its signature short-form videos, testing a new feature that allows creators to share content lasting up to 90 minutes, including podcasts, interviews and comedy shows.