Loyalty programs issue more than $300 billion in value every year. An estimated $1 trillion in points sits unused. The points already live in software, some of them even onchain. The reserves backing them usually sit apart, disconnected from the programs they back. For SMT, that changes now: the reserve portfolio runs programmatically in a Centrifuge vault, managed by @JHIAdvisors across $JTRSY and $JAAA. Working reserves generate yield, and yield can fund better rewards for members.

Loyalty to specific people who are not in tight sync with the mission and how to achieve it will create factionalism and undermine the well-being of the community. It is often the case, and quite beautiful, that personal loyalties exist. However, it is also often the case, and quite ugly, when personal loyalties come into conflict with the organization's interests. #principleoftheday#

Loyalty programs issue more than $300B in value every year. Now, SMT, Janus Henderson, and Centrifuge are bringing the reserve management layer behind those programs onchain. @JHIAdvisors will actively manage the portfolio through a Centrifuge vault, allocating across tokenized strategies, including $JTRSY and $JAAA. SMT already powers loyalty and engagement for brands including Visa, FIFA, Samsung, Inter Miami CF and X Games. That means onchain asset management can now sit behind mainstream consumer products, while the user experience stays completely familiar. Learn more:

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