Retail investors pick strike prices completely wrong. They look at delta... 0.32 delta. 32% chance it goes in the money. "I'll take those odds." Here is the HUGE problem... Delta does not factor in: EPS growth rate. Revenue trajectory. Whether the company has a moat. Whether the market is a bubble. Whether the Fed is about to hike. It factors in 4 things and calls it a "probability" but excludes so much of the true needle mover stuff... Here is how I pick strike prices. Market/stock is cheap. Moat/pricing power/competitive advantage/good valuation. I sell puts 10% below an already undervalued price. I go 1 year+ out & give EPS time to grow and valuation to re rate higher. Portfolio secured put wins again.

Retail investors are piling into equities at a historic pace: Cumulative retail equity inflows year-to-date are tracking above every comparable period over the last 7 years, except 2021. After a brief pause in March, retail purchases surged in April to a level seen only 13% of the time in monthly data since 2019. In the week ending May 1st, retail purchases ranked in the top 2% of all weekly inflows recorded since 2019. At this pace, cumulative purchases by individual investors will exceed the 2021 record by as early as July. Furthermore, the average daily volume of options traded by retail investors is up to 1.57x of January 2024 levels, the highest since the October 2025 record. Risk appetite among retail investors is accelerating.

Retail drives frequency. Institutions drive volume. One network, both served. 52.8% of USDT0 transfers are under $1K. The top 1.8% above $1M account for 68.8% of all volume moved. Two different user bases. Same infrastructure.

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Italian retailer ShowGame Italy has opened pre-orders for Grand Theft Auto VI on PlayStation 5. The listing shows a price of €69.90 and a release date of November 19, 2026. The retailer notes that this is a placeholder listing and that the final price has not yet been officially confirmed by Rockstar Games. This appears to be one of the first major retailer pre-order listings for the game. Now shows out of stock

US retail sales rose at a slower pace in April with the value of retail purchases increasing 0.5% last month after a revised 1.6% gain in March. Excluding gas stations, sales rose 0.3%. Michael McKee reports

Japanese retailers are heavily restricting purchases of the Nintendo Switch 2 ahead of an upcoming price increase. Nintendo is raising the price of the standard model in Japan from ¥49,980 to ¥59,980, with similar increases for bundles and accessories. The announcement has triggered a last-minute buying frenzy, causing rapid sell-outs at major chains such as Yodobashi Camera and Bic Camera. Physical stock has already disappeared from many locations, online availability is extremely limited, and Bic Camera has begun imposing purchase limits. Other large retailers are expected to follow with similar loyalty-based policies, such as requiring membership tiers or a history of past spending. The restrictions want to support regular customers and stop scalpers