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Sephora is joining the trend to support sensory-sensitive shoppers. The beauty giant announced it will bring "Quiet Hours" to every U.S. store, introducing quieter, lower-stimulation shopping periods designed to make stores more accessible for neurodivergent customers. Music will be lowered, digital displays toned down and strong scents minimized, though the company has not yet announced a nationwide schedule. The company says the initiative was shaped by feedback from shoppers and disability advocacy groups following a successful pilot program in 32 stores.
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Sephora is making a major change across US stores that stressed shoppers will love: 'I really need this'
Sephora Summer Club poolside pop-up blends luxe hospitality with sunny Mediterranean vibe
Black woman is inside Sephora In Manhattan, New York As she walks out she decided to knock a bunch of makeup onto the floor to ruin the product, just because she can A group of white girls all look completely shocked at what they just witnessed Living like this is a society choice, we don’t have to put up with this. We can have extremely strict punishments for this kind of behavior
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NJ father known as 'Sephora Dad' goes viral for being an unlikely beauty influencer
💁🏿‍♀️ issa @Sephora takeover!! #FentyHair# is available in store and online today 🏄🏿‍♀️🏄🏿🏄🏿‍♂️
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Cosmetic brands’ conundrum: Sephora is both a key sales channel—and a big competitor