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with Hermes Agent + Claude SEO, you can build an agent that runs your SEO and AI search it researches keywords, collects context and prepares article drafts that can rank in Google and get cited by AI chats how it works: 1. find searches that matter to your business start with questions people ask when choosing a product: > best [category] for [use case] > [competitor] alternatives > [tool A] vs [tool B] add relevant Search Console queries where your pages get impressions but sit outside the top 10 use DataForSEO to compare search demand, competition and trends prioritize questions your product can help answer, then decide whether to improve an existing page or create a new one 2. build a research file for each target give the agent: > current search results and competing pages > sources cited in relevant AI answers > product documentation and approved claims > customer questions and sales objections > original examples, results or expert input DataForSEO’s LLM Mentions API can help find citations in its database of ChatGPT and AI Overview responses ask the agent to identify what the existing pages miss and what useful information you can add 3. define the workflow and writing rules Use Opus 5.5 in Hermes and install Claude SEO Plugin for the bot set a schedule for research, draft preparation and performance checks save the research, sources, drafts and previous results in project files that each run reads give the writing agent: > your voice DNA file > anti slop rules > approved examples > a source for each factual claim > instructions to flag missing information answer each section’s question directly, then add the evidence and detail needed to understand it update pages when the information changes or you have something useful to add 4. review before publishing have the agent prepare a review package with the draft, sources and unresolved questions check the claims, product details and voice use Claude SEO to check technical issues, internal links and structured data where relevant keep publishing behind your approval 5. find relevant places to earn mentions look at the third-party pages AI answers cite for your target questions find relevant comparisons, directories and resource lists that include your competitors ask the agent to prepare an outreach shortlist with: > the page and its audience > why your product belongs there > evidence that supports the suggestion > a draft message for your review give the editor a useful reason to consider your product 6. publish, measure and improve check that published pages can be crawled and indexed track: > Google impressions, clicks and rankings > citations in the AI answers you monitor > visits and conversions from those channels > pages that need better information use Bing Webmaster Tools’ AI Performance report to track citations across supported Microsoft AI experiences have Hermes send a weekly report with what changed, what needs attention and the proposed next actions the system needs to be able to choose useful targets, collect reliable context, check the work and learn from the results

AI search explained ranking on chatgpt vs claude vs gemini Claude = Brave Search Gemini / AI Overviews = Google ChatGPT = a hot mess of bing + its own index + google + other feeds Brave is on Anthropic's subprocessor list, and there's a BraveSearchParams field inside Claude. Studies found about 79–87% of the URLs Claude cites come from Brave's top 10 organic results, and Claude barely re-ranks them. If you rank on Brave, you get cited with that said Claude only searches on about 37% of prompts. ChatGPT searches on about 90%. Claude looks things up when a query needs fresh info, rankings, a location or a comparison. Otherwise it answers from training data gemini page one on google, your in gemini. pretty simple chatgpt, high on the pretty crazy scale It started on Bing, and some of that is still there. But OpenAI now has its own index, built by OAI-SearchBot, plus third-party scrapers and partners like Yelp and TripAdvisor. How closely it matches any one search engine's top results is low and keeps changing. When you ask Claude and ChatGPT the same prompt, only 8–20% of their citations overlap So being dominant in one engine doesn't mean you show up in the others. What to do about it: Track Brave rankings separately. If you want Claude citations, this is your most direct lever. Submit your URLs to Brave directly so they get picked up faster. For ChatGPT Don't skip Bing. It's cheap insurance for ChatGPT: set up Bing Webmaster Tools, turn on IndexNow and allow OAI-SearchBot in robots.txt. also go past rankings. Get brand mentions, write structured and authoritative pages, and get lots of other sources saying the same things about you. Write for the prompts that trigger search. Claude mostly searches on comparisons, "best X," recent news and local queries. Build pages for those. Remember when people optimized for Google and Bing separately? That's basically back

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