Brand(@Brand ):Will CEOs lose their brand premium? Sam Altman says OpenAI has no moat, yet is building trillion-dollar infrastructure. More interesting: sending engineers into the C-suite to automate CEOs’ workflows. His logic: automate the top, and the effect cascades across the company. Tobi Lütke is the early example. The strategy is clear: automate decision layers starting from the CEO. But here’s the reality: AI can optimize workflows, not replace judgment. It processes data, not ambiguity, politics, or vision. CEO “execution” can be automated. CEO “brand premium” still comes from judgment, narrative, and trust.

2026.05.01 09:57

Will CEOs lose their brand premium? Sam Altman says OpenAI has no moat, yet is building trillion-dollar infrastructure. More interesting: sending engineers into the C-suite to automate CEOs’ workflows. His logic: automate the top, and the effect cascades across the company. Tobi Lütke is the early example. The strategy is clear: automate decision layers starting from the CEO. But here’s the reality: AI can optimize workflows, not replace judgment. It processes data, not ambiguity, politics, or vision. CEO “execution” can be automated. CEO “brand premium” still comes from judgment, narrative, and trust.