Many people have asked me why Morpho has not been more aggressive in positioning our model against existing ones over the past month. Recent events have made the case for Morpho obvious: permissionless, isolated lending markets are the only architecture that can scale onchain finance safely. That said, crypto sadly has a reputation of being brutal, toxic, and full of grave dancing. But this is not us. It’s not the brand we want to build with Morpho. Nor is it the impression we want people to have of crypto. A brand is defined by the actions you take, in the eyes of the people who matter most to you. And most people who matter to us already understand why Morpho is different… and if they did not, we explained in private, not on twitter. We have deep confidence in ourselves, model, and our mission. We don't need to tear others down to prove it.