Karen OBrien
@bondjanebond
CMO @iota | Blockchain, Crypto, Tech. Former: AvaLabs, Community Labs, Wunderman, Microsoft, Xbox, Western Union, PayPal. Opinions are my own.
8.3K Following 8.4K Followers
The community has been asking what @iota 2026 marketing strategy is.
The short answer:
We’re shifting the conversation from crypto speculation → real-world infrastructure.
Why?
Because global trade still runs on paper, PDFs, and email.
One of the world's largest economic systems still lacks a trusted digital infrastructure.
That’s where blockchain matters.
Our focus:
• Global trade & supply chains
• Verifiable data
• Government & institutional adoption
• Real deployments
The goal:
Position IOTA + TWIN as the digital backbone of global trade.
Full manifesto ↓
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