It has been six years since China introduced its “dual circulation” strategy, which was supposed to strengthen domestic consumption in response to Trump’s trade war. Yet consumption in China has only grown weaker. Why?
The answer may be found in today’s Qiushi editorial, which argues that the contradiction between strong supply and weak demand is, in fact, a “happy problem” for China. Drawing on “international experience,” it notes that once a country’s per capita GDP exceeds US$10,000, consumption naturally shifts: spending on physical goods declines, while spending on services rises. Since China’s per capita GDP exceeded US$13,000 in 2025, the editorial argues, Chinese consumers are no longer concerned merely with meeting basic needs. Instead, they are entering a stage in which “development-oriented” and “enjoyment-oriented” discretionary consumption is becoming widespread and upgrading.
The editorial therefore concludes that, as people’s demand for a higher-quality and more diversified lifestyle continues to grow, especially in services, China’s consumer potential will inevitably be released—expanding and upgrading the domestic market while raising both household consumption and the share of services consumption.
In other words, the problem, according to the editorial, is not that Chinese households lack income, confidence, or economic security. It is that China supposedly lacks enough “high-quality”—that is, more expensive—goods and services for them to buy.
This recalls the story of Emperor Hui of Jin, often described as one of the most foolish emperors in Chinese history. When told that his people had no rice to eat, he reportedly asked: why do they not eat minced meat instead?
The proposed solution is equally revealing. The editorial stresses that China still has an extensive macroeconomic-policy toolbox and ample room for both counter-cyclical and cross-cyclical adjustment. More importantly, it invokes the institutional advantages of “socialism with Chinese characteristics”: the state’s capacity to assess the situation, mobilise high-quality resources, launch major strategies and projects, manage major risks, and thereby drive economic and social development.
This helps explain why China is all-in on AI. As I noted earlier, Beijing appears to believe that major state-led projects such as AI can pull the entire economy upward. It is rather like trying to lift oneself off the ground by pulling one’s own hair.
In summary, as I argued in
@tabletmag last year, weak consumption is not a bug of the Chinese system. It is one of its defining features.