Jon Brooks(@jonbrooks ):Jacksonville is now ranked the least hot housing market in America. Behind Austin. Behind Tampa. That’s what happens when you combine: • Massive speculation • Overbuilding • Weak wage growth • Investors chasing momentum instead of fundamentals For years, people screamed “housing shortage.” But in markets like Jacksonville, the real problem was a mismatch between incomes and prices. Now the math is breaking.

Jon Brooks

@jonbrooks

Most housing headlines are wrong. I break down what’s actually happening in real time. $3.5B+ sold | 8,500+ units since 2020 60k+ subs on Substack Newsletter

Joined August 2015

271 Following 14.8K Followers

Jon Brooks@jonbrooks

2026.05.13 20:00

Jacksonville is now ranked the least hot housing market in America. Behind Austin. Behind Tampa. That’s what happens when you combine: • Massive speculation • Overbuilding • Weak wage growth • Investors chasing momentum instead of fundamentals For years, people screamed “housing shortage.” But in markets like Jacksonville, the real problem was a mismatch between incomes and prices. Now the math is breaking.