every AI lab is losing money on you right now, on purpose, and the receipts are public
[ the receipts ]
> a dev posted his dashboard: $200 subscription, $8,545.93 in actual usage. 11B tokens in 30 days. a 97% discount, and he's not an outlier
> a team lead posted their first week running both Sol and Fable: 30% of the entire bill was one model
> Anthropic extended free Fable 5 access three times in a row and raised Claude Code limits 50%. through July 19, again
> xAI ships Grok 4.5 at roughly half of Opus pricing and Musk moves Tesla and SpaceX onto it, citing token costs in the memo
> OpenAI answers with GPT-5.6 the same week, selling "performance per dollar" right in the announcement
[ what's actually happening ]
this is the uber playbook, token edition. burn investor money to make the product feel free, let your workflow grow roots around it, flip the meter when leaving costs more than paying
they're not fighting for this month's revenue. they're fighting over whose model your muscle memory belongs to when the subsidies die
[ what to do about it ]
> milk the window: the $200 plans are the most mispriced product in tech right now
> build portable: skills, briefs, and configs that move between models, so the meter flip never owns you
> route by price: expensive model plans and reviews, cheap models grind. the bill drops ~40% before any subsidy
the free lunch has a countdown. eat fast, but bring a container
full routing playbook is in my pinned