In the early days of company formation, friends and family are encouraging. Everyone you meet has only constructive advice for you as you start your journey. Other companies in your industry, big or small, cheer you on as you get started because you validate the industry. Everyone smiles at a baby or a young child. When a company joins the realm of awkward adolescence, in some ways, it becomes most vulnerable. You are not young, cute, and beloved anymore. Yet, you aren't a fully mature business with the heft to defend against a full-scale assault on your business. Awkward adolescence carries a negative connotation, but remember the many challenges you face during your teenage years contributed to personal growth, resilience, and a stronger sense of self. In the same way, embrace the awkward adolescence of your company.