Traditional search is just the Dewey Decimal System now. A brilliant way to tell you where an answer lives. Less and less useful once something can simply hand you the answer. A few notes on the continued decline of search traffic to major US publishers: Each era of discovery shrinks the gap between a question and its answer. The card catalog pointed to a shelf. Google pointed to a page. The iPhone put Google in every pocket. Chatbots skip the pointing to just return the answer. US public library visits peaked in 2009, two years after the iPhone. They have roughly halved since. Now look at the ramp. Google took 13 years to go from 1 billion searches a year to 1 trillion. ChatGPT reached a ~900 billion prompt annual run rate in under three years. The adoption curve for answers is far steeper than it ever was for search.