Planning a December campaign? Settle three things before you book anyone. 1. Lock in creators early. December is crowded: holiday campaigns, year-end recaps, "best of 2026" threads. The creators your audience actually trusts tend to get booked first. If your launch date slips, you want someone who can move with you, not someone whose calendar is already full. 2. Check the macro calendar before you pick a date. Dec 9: Fed rate decision, 2:00 PM ET Dec 10: US CPI, 8:30 AM ET On days like these, crypto timelines are all about rates. A product post that day competes with the Fed, and the replies drift to "hike or hold?" Keep product content a day or two away from those dates. Market commentary can still run. 3. Agree on the data before the campaign, not after. Which numbers count: views, clicks, sign-ups, wallet connects? Who pulls them, from which dashboard, and when? A creator who knows what you'll measure can plan for it. A creator who first hears about it in the wrap-up report can't. The earlier these three are settled, the fewer surprises in December. What's the one thing you wish you'd agreed on before your last campaign?