CNBC(@CNBC):Two years into Starbucks’ turnaround, CEO Brian Niccol is prioritizing makeovers for the coffee chain’s cafes and improving the customer experience as its sales rebound. Under Niccol’s leadership, Starbucks has tried to win back coffee drinkers by returning its roots. The plan, called “Back to Starbucks,” has emphasized improving the experience for both customers and baristas and reminding lapsed loyalists why they used to love the coffee chain. More details:

2026.09.12 11:00

Two years into Starbucks’ turnaround, CEO Brian Niccol is prioritizing makeovers for the coffee chain’s cafes and improving the customer experience as its sales rebound. Under Niccol’s leadership, Starbucks has tried to win back coffee drinkers by returning its roots. The plan, called “Back to Starbucks,” has emphasized improving the experience for both customers and baristas and reminding lapsed loyalists why they used to love the coffee chain. More details: