This is what institutional capital moving into sport looks like.
→ Sixth Street bought 25% of Barcelona's LaLiga TV rights.
→ Arctos took minority stakes across PSG, the Warriors, the Kings and the Padres.
→ The NFL approved a $12B PE consortium in August 2024.
→ KKR acquired Arctos in February 2026 to consolidate the whole category.
Every major General Partner of a private investment fund now has a sports mandate.
Full article below.