Ethena Pay has been a year in the making and represents Ethena's first time going direct to consumer We've been using it for months now and we couldn't be more excited to bring this product to market The neobank model has been crying out for an asset issuer to own the full stack. Adding a card to USDC and USDT spending leaks value to external stablecoin issuers which can be internalized within the product Ethena issues the underlying asset of Ethena Pay, so every balance in app is an Ethena owned asset and Ethena owns 100% of the rewards on the backing That is the core offering, and it is what allows @EthenaPay to offer the highest, and most sustainable savings rate in the market From a user perspective, earning is the default state of money within Ethena Pay, with crypto complexity abstracted away and no action required to earn 6% on balances, 5% cashback, borderless, free, instant global money transfers. Send, spend and save powered by USDe Excited is an understatement