I offered to do free technical SEO audits for readers of my newsletter. I'm stuck at home with Covid so I have a lot of time on my hands Over 100 people applied. Wow. Now I've done 73 audits and I learned some interesting things along the way (1) A shockingly large number of people use Wix. I never think about Wix myself, do you? But I guess it is very popular Wix has a market cap of $3.3B as a public company. I wonder how that compares to WordPress (2) Domain authority - how important do you think this actually is? I'm seeing a lot of BEAUTIFUL new vibe coded websites with zero domain authority in Ahrefs or Moz Then I saw today a website that looked like it hadn't been updated since 1997 for a vitamin supplement co-packing company and I bet it does like $5m/year (3) I made a really neat pipeline to help me manage these. It works like this: First, a user submits the newsletter form to get a free SEO audit Then Claude Code scrapes all the URLs from that form and runs a basic technical SEO audit + checks DA + builds a simple nice visual HTML results page Then Claude builds a dashboard for me, showing all the sites I have to audit I click them one at a time doing Loom videos - like this one that I attached - and when I'm done I just paste the Loom back onto my Dashboard and click "Send" Claude then rips the Loom transcript and helps me write a draft email to the person that I did the audit for It's great! It takes me about 10 minutes to do each one OK - that's all for now. I have about 15 or 20 more to finish up. This is definitely "doing the thing that doesn't scale" but I think it is quite fun