£600 to acquire a customer worth £15,000. That's the maths behind one of my businesses and the system that produces those numbers is exactly what I'm breaking down in this week's Masterclass. Most businesses are either spending too much to acquire customers who aren't worth enough, or not spending at all because they don't know their numbers well enough to feel confident. Both problems come from the same root: there's no system generating demand predictably enough to measure, optimise, and scale. When demand is predictable, everything changes. You know what a lead costs and how many leads it takes to make a sale. You also know the lifetime value on the other side. That's how every marketing decision becomes maths instead of guesswork. I've spent 25 years building this into a repeatable system, and the tools available now make it faster and cheaper to implement than at any point in that entire time. Join my free 90-minute Masterclass - The 7-Figure Demand System, where I'll walk you through exactly how I create demand, attract better leads, and turn more of them into clients. Only two sessions this week: