Had a fiery debate with a client the other night about this. Do you need to be an established expert before you can build an audience and put a business around it? Or can you build the audience first and work out the business after? Take Dave Ramsey. He was already a money guy, and about thirty years ago he started building an audience around that. Radio first, then books, then a podcast, then YouTube. And every time a new platform comes along, he jumps on it to see how many people he can reach. He's now doing something like 18 million views a month, and all of it feeds into 14 different profit centres inside his business. Now take MrBeast. He was a teenager with a camera. No expertise, no business, nothing. He built the audience first, and then started bolting businesses onto the side of it. The festivals, the burgers, the brand deals. He's worth billions on paper now, and he was just a kid making videos. And there are loads of both. And I've seen it up close with clients too. One of ours is a lawyer helping veterans with claims, who built his whole channel around the questions those veterans were already asking. So the answer is both work. If you already know your subject inside out, there's a huge opportunity to grow a business you've already got. And if you don't, that's fine too. Build something people want to watch, and you can work out what to sell them later. Either way, the hard part is the same. Getting people to find you, watch, and come back. And that's what I've put into an 8-week course on how to grow and monetise a YouTube channel. There's homework every week, so by the end you've got 5 videos out. Follow and comment "YouTube" below for more info.