so many businesses are built on taking advantage of consumer complacency their pricing is dependent on the fact that consumers will not be rational, will not take the time to fight for the best prices, will not notice the gradual increase in costs AI assistants have the potential to change all of that > airlines give you flight credits if the flight you purchased dropped in price > pharmaceuticals have discount codes/generic alternatives that alleviate the financial burden > you can get the same groceries w/ same food quality at cheaper prices by switching brands when AI is the one acting on behalf of the consumer, there is no pain in time spent comparing, it does it for you, it fights for you once people start to figure this out, the whole economy built around complacent consumers will start to change and businesses will have to become a lot more consumer-aligned