*Walter Bloomberg(@DeItaone):$AAPL - KEYBANC REITERATES SELL-BIASED RATING ON APPLE DESPITE STRONG IPHONE 18 DEMAND KeyBanc maintains its Underweight rating on Apple with a $250 price target. September hardware spending surged 44% month-over-month, far above the three-year average of 15%, suggesting strong initial iPhone 18 demand. However, KeyBanc expects demand to fade as weaker carrier promotions and lower upgrade rates weigh on sales, potentially leading to iPhone production cuts. The bank's 2027 iPhone and Mac shipment forecasts remain well below Wall Street expectations.

2026.10.15 12:43

$AAPL - KEYBANC REITERATES SELL-BIASED RATING ON APPLE DESPITE STRONG IPHONE 18 DEMAND KeyBanc maintains its Underweight rating on Apple with a $250 price target. September hardware spending surged 44% month-over-month, far above the three-year average of 15%, suggesting strong initial iPhone 18 demand. However, KeyBanc expects demand to fade as weaker carrier promotions and lower upgrade rates weigh on sales, potentially leading to iPhone production cuts. The bank's 2027 iPhone and Mac shipment forecasts remain well below Wall Street expectations.