Senior ETF Analyst for @Bloomberg. Dad. Rutgers grad. Gen X-er. Author of "The Institutional ETF Toolbox" & "The Bogle Effect.” Co-host of Trillions & ETF IQ.
Active ETFs at BlackRock, T. Rowe, Franklin, AB and Invesco make up 1-2% of their aum but generated 10-15% of firmwide 1H net flows = why legacy active tripping over themselves to launch and market ETFs.
Active ETFs are moving from small AUM franchises to meaningful flow drivers for traditional asset managers, with plenty of runway.
BlackRock, T. Rowe, Franklin, AB and Invesco generated 10-15% of firmwide 1H net flows from just 1-2% of AUM.
Wealth and model adoption are leading growth, while mutual fund migration expands the opportunity, creating a pocket of organic active growth with fee-rates running around 70-80% of active mutual funds.
$BLK $TROW $BEN $AB $IVZ