I think there's a tendency to conflate "you can never avoid all possible critique" and "there is nothing to be gained by seeking to make one's movement more palatable to the public".
I think this is copium.
Unfortunately, I think a lot of you are operating under the assumption that you are broadly respectable except for the fringe weirdos and if you call them out with enough alacrity, you will save your image. The reality is that people think you're weird because of who you are and what you believe. There's not enough freak scolding in the world that will make u appear normal to outsiders. Do with that information what you will