FORTUNE(@FortuneMagazine):Kfoury thinks Americans are becoming more discerning about what “Mediterranean” means. As the label can encompass cuisines from Lebanon and Turkey to Greece, Italy and Morocco, he compares it to the way Americans once broadly categorized distinct cuisines as “Asian food.”

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2026.08.30 13:36

Kfoury thinks Americans are becoming more discerning about what “Mediterranean” means. As the label can encompass cuisines from Lebanon and Turkey to Greece, Italy and Morocco, he compares it to the way Americans once broadly categorized distinct cuisines as “Asian food.”