We didn’t start from zero. Our story began over 20 years ago at Istituto Italiano di tecnologia, where humanoid robotics was a research question, not an industry. From #iCub# to #ergoCub# to #iRonCub#, we built platforms that advanced science and trained generations of roboticists now shaping the field worldwide. That research heritage became real-world impact: industrial and healthcare projects, integrating AI and robotics with one constant principle, humans at the center. Today, it all converges in #GenerativeBionics#. A startup, with deep roots in research, system integration, design, and real deployment. #GEN01# the synthesis of that journey: #PhysicalAI# where intelligence lives in the body, design enables safety, and technology earns trust. This video tells our story. Heritage. Present. And this is just the beginning. #GENE01# #PhysicalAI# #HumanoidRobotics# #HumanCentricAI# #Design# #Robotics# #CES2026# @daniele_pucci_ @apagnin