Today, 1 in 5 or approximately 1.2 billion adults worldwide still smoke. Many have tried to quit, only to find themselves back where they started. This makes the case for more pragmatic strategies and approaches that reduce the health toll of smoking rather than depending entirely on complete cessation programs. Tobacco Harm Reduction (THR), an approach focused on reducing exposure to harmful chemicals from smoking tobacco while supporting the adoption of alternatives to help those who would otherwise continue smoking. Swipe through to learn how science and evidence continue to shape public health policies around smoke-free alternatives. To explore more insights and evidence on Tobacco Harm Reduction in Asia, visit our website.