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John Hu
@JayHoovy
founder of Stan ($40M ARR) former Goldman / Stanford MBA sharing everything I’ve learned for free
参加 July 2016
474 フォロー中    13K ファン
Hell ya. Proud of Josh and the team!
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue. Today we're Introducing AGC: Authentic Generated Content™. AGC is the world's first ad that nobody knows is an ad. Advertising has become fake: -Celebrity endorsements became Influencer Marketing. -Influencer marketing became "UGC" -and now we have AI UGC... People want to buy from other people. 71% of consumers regret influencer driven purchases.  We built AGC to be completely different.  How it works: 1. We record hours of footage of real people using your product.  2. We clip these reactions into creative using our team of real human editors. The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around. It's @garyvee method of documenting and not creating. So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.  Everything in my life has lead to this moment. In highschool I was called “an idiot ”. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.  I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work. If you’re a client, friend or supporter, from the bottom of my heart, thank you.
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