A livestream with just 100 viewers could generate 1 million clip impressions, and Tulip King details how better clipping and distribution can turn a small audience into a scalable media business “Let's just pretend you have like 100 live viewers, but you do like a million in clip impressions. Your business, which is selling views on the clip impressions, is actually based on your ability to convert stream into clips” “As you become more efficient, as you build out clippers more, as you get better at identifying the right moments, doubling down on working content, that multiplier grows” “The only two metrics that matter are total impressions and live viewers. Live viewers are what seeds engagement in everything you do. Total impressions is essentially the efficiency of the machine that you've built around distribution” “Our live viewers have grown a lot over the last year, and our multiplier of how many impressions we get per stream has also grown. If we can grow both of those, you have a multiplier to multiplier, you have an exponential business” w/ @tulipking