Since day one, our whole strategy has been giving @TallyForms away for free. We're a bootstrapped PLG company. Free forms and the "Made with Tally" badge are our biggest growth loop: Someone builds a form and publishes it. Respondents fill it out and see the "Made with Tally" badge. Some of them sign up and build their own form, which gets its own respondents, who see the badge again. Today, we have over 2 million users, with 17k of them funding our growth. We don't see that as revenue left on the table. We see it as acquisition spend, cheaper than any ad we could buy. Fewer free forms out there just means a slower loop. When we shipped Tally AI, we made the same bet again: make it free. We didn't do that because we were unsure how to charge for it (we had no idea what it would cost us). We did it because we’ve spent six years building the simplest form builder out there and removing friction wherever we find it. Putting a paywall in front of the thing that removes the most friction, and gets people to actually build better forms, faster, would undo the whole point. The data backs it up. In the last 30 days Tally AI processed 420,000 prompts (used by around 30% of new organizations), and Tally AI users: 📄 publish 10% more forms 📥 receive 37% more submissions 💳 convert 2x more from free to paid Tally AI makes the flywheel spin harder by doing a crucial thing for our viral loop: it gets forms built and published faster, leading to more users discovering Tally.