The new user isn't the one clicking.
It's the agent calling your API.
If it can't find your tool, read your docs, or pay for your service without a human stepping in, the task fails.
Building for agents means building for machines first.
Personal agents are the ultimate manifestation of “build something that agents want”.
The form factor of a product like Muse is you want to be able to hand off a task to the agent and ensure that it is fully completed end to end. To do this, the agent must be able to successfully operate with your tools or use its own to complete the task. Use your MCP or CLI, easily navigate your site, be able to transact, and more.
The new attention you need to compete for is not from the user itself but instead for the agent. This means that the tools that allow agents to order food, handle ecommerce transactions, book flights, work with the local economy, and interact with our data and information best, are the ones that will get used the most.
This will ultimately be the biggest opportunity and shakeup in consumer tech since the App Store itself.