What if we ask our best customers for a video testimonial and only five say yes? That's the question I put to my team. The testimonial form is done. Jessica updated it with the new copy. Jon's plan is to start small with last year's attendees, test the messages, then expand. So I asked what success looks like. Jon said send it to a thousand people and expect 10 or 20 at a minimum. Jessica hopes for at least 20 video testimonials. Jon thinks we'd get more than that. I think it's harder than they think. You're asking people to show up on video. Not everybody's willing to do that. Then I asked the other question. How do we go from having testimonials to actually using them? Jon had a fun fact. He took a one minute and 45 second testimonial from one of our attendees, told Claude what he wanted, and it came back with a 29-second video. "It looked like it was done by a video editor." It even moved her introduction to the front and made a vertical version. Next step: the emails go out to last year's All Access customers. If you've ever asked a customer for a testimonial, you know the gap between people who love you and people who'll say it on camera. Would you record one? Tell me in the comments, starting with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #VideoTestimonials# #AIinMarketing#