Our site traffic looked the same. Our sales were down 50%. Over the summer we changed our sales page. We put small business right in the headline. Then sales dropped. Jon, my marketing director, had all the data saying the same thing: traffic was the same. So I asked him: do we really know that traffic was real? It wasn't. "We're experiencing the same problem that a lot of other websites and companies are experiencing right now, which is bots." We'd turned off a setting in Cloudflare that let a whole bunch of bots through. So now we have two problems. → Fewer people opening and clicking our emails → A sales page that isn't converting the way it needs to Jon put it simply: our list used to grow from Google traffic. People aren't going to search engines. They're going to AI. Less traffic means the page has to work harder. So I'm going back to the grindstone on conversion. I've got some crazy ideas up my sleeve. If your numbers look fine but your results don't, check whether your visitors are even human. Has this happened to you? Reply "Yes" if bots have ever fooled your numbers 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #ConversionRateOptimization# #MarketingAnalytics#