I had a blind spot. And a friend spotted it in about thirty seconds. I was talking with Keenya Kelly recently. We were chatting about Social Media Marketing World. Then she asked me something, "Mike, have you ever thought about adding a creator track?" I'm not sure she finished the sentence before I said yes. Here's why. Creators are everywhere in our community. They're on our podcasts. They're walking the halls at the event. And yet, we had no place built just for them. I couldn't believe I'd missed it. So I didn't sit on the idea. I didn't send it off for review. I just did it. Today, I'm excited to announce a brand-new Creator Track at Social Media Marketing World. And the lineup? Let's just say we've recruited some really huge creators. Thank you, Keenya, for seeing what I couldn't. Has someone ever pointed out something obvious that you completely missed? I'd love to hear from you.