if you're QTing Hector and trying to hire you're ngmi
the model is simple but hard to copy:
- creators make the video → you launch it → they only get paid when it spends (7% of ad spend, uncapped)
- start tiny and intentional (4–5 people who fill specific gaps)
- scale slowly while keeping the culture tight so people don’t just copy winners and get suppressed
- new creators get a guaranteed minimum if they hit volume so you can recruit before you have proof