How I Write Clips(@PerellClips):Alex Hormozi holds the world record for the fastest-selling nonfiction book ever. Here's how he designed the cover: "The word "leads," I tested the hell out of. I had $100,000,000 Promotion, $100,000,000 Advertising, $100,000,000 Leads, $100,000,000 Marketing, and Leads was the one that won." "Leads is the output of advertising. No one wants to advertise. People want leads." "If you're gonna go through all the work of writing the book, which is significantly harder than testing the cover and the title, do that." "Tim Ferriss tested The 4-Hour Workweek. He hated the title, but it crushed all the other titles. So that's what the book became, and obviously became a bestseller."

2026.08.18 17:42

Alex Hormozi holds the world record for the fastest-selling nonfiction book ever. Here's how he designed the cover: "The word "leads," I tested the hell out of. I had $100,000,000 Promotion, $100,000,000 Advertising, $100,000,000 Leads, $100,000,000 Marketing, and Leads was the one that won." "Leads is the output of advertising. No one wants to advertise. People want leads." "If you're gonna go through all the work of writing the book, which is significantly harder than testing the cover and the title, do that." "Tim Ferriss tested The 4-Hour Workweek. He hated the title, but it crushed all the other titles. So that's what the book became, and obviously became a bestseller."