Sony’s new pricing tests on the PlayStation Store may break European laws. The company is quietly showing different prices for the same digital games to different players. For example, the price might change based on whether you are logged into your account or other hidden factors. Sony is not informing anyone that these tests are happening. Legal experts say shops must clearly explain upfront when they use personalised pricing so buyers can make informed choices. Without this information, the practice could violate EU consumer protection rules. By comparison, Microsoft shows similar special offers on the Xbox Store but labels them clearly in a “Just for You” section. the company faces a separate £2 billion lawsuit in the UK over PlayStation Store pricing practices.