@fittedcloset analyzed 4.5M clothing items across 500K+ closets.
SHEIN is in more Gen Z closets than Everlane... by a lot.
Sustainability messaging isn't winning yet. Price and speed still dominate.
But here's the thing — SHEIN owners also own Nike, Zara, and Levi's at high rates. It's not "SHEIN people." It's our generation filling gaps.
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