Transactions executed by personal AI agents have grown 43% month over month, while only 3% of e-commerce companies are actually allowing these transactions. Customers want to leverage personal agents in the places they are already shopping, and the businesses that are allowing personal agent interactions are already seeing the benefit. But lack of trust and governance can result in security vulnerabilities. Many companies are hesitant to let consumer agents in. So how can businesses benefit from personal agents while mitigating the risks? Itai Asseo, VP, Incubation & Brand Strategy, Salesforce and Mick Costigan, VP, Salesforce Futures look to a future where personal agents become widespread and discuss the agent-facing infrastructure that's needed to keep up.