Sam Lyman(@SamLyman33):NEW: BPI partnered with @cygnal and Neighborhood Bitcoin to conduct a nationwide survey on the Bitcoin narratives that resonate most with everyday Americans. Of note, 61% of respondents said they are interested in learning more about Bitcoin and 74% said they had little to no trust in the dollar retaining its value in the years ahead. Among the most compelling findings, "digital gold" doesn't appear to resonate with non-Bitcoiners/cypherpunks. But messages focused on "freedom money" and Bitcoin's "positive 4-year gains" were home runs. Key to Bitcoin education is meeting people where they're at, and this survey provides a powerful blueprint for doing just that. Dive deeper 👇

2026.08.24 18:27

NEW: BPI partnered with @cygnal and Neighborhood Bitcoin to conduct a nationwide survey on the Bitcoin narratives that resonate most with everyday Americans. Of note, 61% of respondents said they are interested in learning more about Bitcoin and 74% said they had little to no trust in the dollar retaining its value in the years ahead. Among the most compelling findings, "digital gold" doesn't appear to resonate with non-Bitcoiners/cypherpunks. But messages focused on "freedom money" and Bitcoin's "positive 4-year gains" were home runs. Key to Bitcoin education is meeting people where they're at, and this survey provides a powerful blueprint for doing just that. Dive deeper 👇

Bitcoin Policy Institute@bitcoinpolicy

2026.08.24 18:07

Today we're releasing a new national research survey with @Cygnal and Neighborhood Bitcoin on how Americans respond to Bitcoin messaging. Our findings: -> 94% of registered voters had heard of Bitcoin, and 61% wanted to know more about owning Bitcoin. Moreover -> 74% had little to no trust that the dollar would retain its value in the years ahead. -> The most persuasive messages are the ones that answer people's actual concerns. -> Messages about personal control and starting small, like "you decide how much, even if that's just $10," performed best. -> Messages built on industry framing performed worst. "Digital gold" confused focus group participants and ranked near the bottom of all 19 messages tested. -> The most trusted sources of Bitcoin information are not media figures or executives. Respondents said they would trust a financial advisor they have worked with (33%), a retirement planning expert (25%), or a friend or family member who owns Bitcoin (23%) ahead of any public figure. The messaging worked: After reading the tested messages, the share of respondents who said they were not interested in Bitcoin at all fell from 39% to 32%, and the share who were very or extremely interested rose from 19% to 24%. Read the full report, including complete survey toplines: