Sam Badawi(@Sam_Badawi):Salesforce $CRM signed a definitive agreement to acquire Cresta, adding its voice agents and conversation intelligence to Service Cloud. Terms were not disclosed, and the deal is expected to close in the first quarter of fiscal 2028, subject to regulatory approvals.

Sam Badawi

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Sam Badawi@Sam_Badawi

2026.11.02 22:53

Salesforce $CRM signed a definitive agreement to acquire Cresta, adding its voice agents and conversation intelligence to Service Cloud. Terms were not disclosed, and the deal is expected to close in the first quarter of fiscal 2028, subject to regulatory approvals.